In 2023 Juliana Morehouse will make history as the first married woman to compete in the Miss USA pageant. Crowned Miss Maine USA in 2022, Juliana will marry her longtime sweetheart in April and compete for Miss USA in the fall. In its 70-year history, Miss USA has never allowed married women to compete, but a recent change in rules will open the door for Juliana to be the first Mrs. to vie for the Miss USA title. Former Miss USA contestants include Olivia Culpo, Halle Berry, and Ali Landry.

Although Juliana serves as Miss Maine USA, her family has a rich history in the Carolinas with her mom being a former Miss North Carolina USA. Growing up in North Carolina, Juliana graduated from the College of Charleston in South Carolina and she and her fiancé were engaged on the steps of St. Philips Church in Charleston where they will wed this spring. For the ceremony, Juliana will wear a gown by Israeli designer Pnina Tornai whose work is most known from television’s “Say Yes to the Dress” and “Sex and the City” and worn by such celebrities as Jennifer Garner, Ashanti, Teresa Giudice.

Currently pursuing a Master of Arts in Theological Studies at Gordon-Conwell Theological Seminary, Juliana previously graduated with a BA in Communication from the College of Charleston as a Dean's- and President's-List student as well as being inducted into the national communication honor society Lambda Pi Eta.

As a philanthropist, Juliana serves as a community educator with the Alzheimer's Association providing presentations across Maine on the disease and how to prevent it. The sixth leading cause of death in America, Alzheimer’s closely impacted Juliana's family and has prompted plans for her to use her year as Miss Maine USA working with the association on a larger scale to assist in effort for a cure. Juliana will also speak to women across the state on what it means to live a fulfilling and impactful life.